Retail Intelligence Platform

See what competitors sell that you don't.

Compare product assortment across any retail website. Ask questions in plain English — get analysis, insights, and actions.

Start Comparing → See How It Works

✓ No credit card ✓ Any retail category ✓ Results in minutes

assorty — search

▸ What categories does Nike have that we're missing?

What — Analysis

Nike carries 4 product categories you don't: running accessories, lifestyle sneakers, training gear, and kids' apparel. Their running accessories line has 127 SKUs.

So What — Insight

Running accessories is their fastest-growing category (+34% YoY). Customers in your market are likely buying these from Nike instead of you.

Then What — Action

Launch a curated running accessories collection. Start with 15-20 high-velocity SKUs in the $25-$75 range — these convert best in this category.

Built for brands and retailers of every size

Fashion Electronics Home & Garden Beauty Sporting Goods Grocery

How It Works

Three steps to assortment clarity.

No spreadsheets. No consultants. No three-month projects. Just answers.

🏪

Add Your Store

Enter your website URL. We automatically catalog your products, prices, and categories.

~2 minutes

🔍

Add Competitors

Drop in competitor URLs — one or twenty. We map their product assortment against yours.

unlimited competitors

💬

Ask Anything

Ask questions in plain English. Get structured analysis with What happened, So What it means, and Then What to do.

natural language

The Intelligence Layer

Every answer comes in three parts.

Most tools give you data. Assorty gives you data, meaning, and a plan. Every response follows our What → So What → Then What framework so you never stare at a chart wondering what to do next.

What — The Analysis

Raw comparisons. Category gaps. Price deltas. SKU overlaps. The facts, laid out clearly so you can see the full picture.

So What — The Insight

Why it matters. Market positioning. Revenue implications. Trend signals. Context that transforms data into understanding.

Then What — The Action

Concrete next steps. Priority-ranked recommendations. Quick wins vs. strategic moves. What to do Monday morning.

Who It's For

Anyone who needs to know
what the other guys are selling.

Category-agnostic. Works for a shoe brand or a grocery chain.

📦

Brand Managers

Track how retailers merchandise your products vs. competitors. See if your brand is under-represented in key categories.

"How does our shelf share compare to Brand X at Nordstrom?"

🏬

Retailers

Spot assortment gaps before your competitors fill them. Know exactly which product lines to expand or trim.

"What's selling on Zara.com that we don't carry?"

📊

Category Managers

Optimize your product mix with data, not gut feel. Benchmark against the best in your space.

"Show me the price distribution gap in activewear"

FAQ

Questions? Answers.

What types of retailers does this work with? +

Any retailer with a public website. Fashion, electronics, beauty, home goods, grocery, sporting goods — if they list products online, we can analyze them. We're category-agnostic by design.

How do you gather product data? +

We use automated web crawling and AI-powered product extraction. You give us a URL, and we intelligently catalog products, prices, categories, and attributes — no manual data entry required.

What kind of questions can I ask? +

Anything about your assortment vs. competitors. "What categories are we missing?" "How does our pricing compare?" "Which products overlap?" "Where are the gaps in our premium range?" Ask in plain English — no query language needed.

Is this real-time data? +

We refresh product data regularly and you can trigger manual refreshes anytime. For most use cases, daily updates capture the competitive landscape accurately. We'll flag when data might be stale.

How is this different from other competitive intelligence tools? +

Most CI tools give you dashboards full of data. Assorty gives you analysis, insight, and action — every time you ask a question. Our What → So What → Then What framework means you never have to interpret charts yourself. Plus, we're focused specifically on product assortment, not general market intelligence.

Do I need technical skills to use this? +

No. If you can type a question in English, you can use Assorty. No SQL, no formulas, no pivot tables. Just ask what you want to know.